– Guru Product Plan Seminar 2010

I was fortunate to be one of the attendees of the Guru Mastermind Course and it was mind blowing. This course helped me push through the online business industry and I learned a whole deal of how to really run a successful business online. Being the seminar itself was very educational and though it was expensive to get in it, was well worth it.

This course is responsible for me to finally take online business to another level. From affiliate marketing to multi trade online ventures this course was well worth it and is taught by professionals. The support I receive is phenomenal and the video blogs are very influential, and will get you up and running in no time.

Here are some lessons you'll learn in this program:

  1. The Underlying Formula
    • The customer doesn’t want products or techniques – they want an outcome!
    • People want value. The way we offer them value is in the form of results which is in the form of our info products
    • We are not selling info – we are selling results
    • Selling a tangible, measurable result that the person can expect to experience in the real world dramatically increases the price of your product.
  2. What is value?
    • Value is something that a person receives from someone else that they perceive will make their life better, solve a problem or give them a result they want
      Utility & incentive
    • Utility – the actual satisfaction value someone gets when they consume something
    • Incentive – the expectation of some utility or satisfaction from something
    • Value is an ideal

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