- Alpha

“What is particularly unique and appealing about this book is Longo's skillful combination of the portfolio manager's and the investor's perspectives. Those perspectives represent two sides of the same coin, and this book will benefit anyone who is familiar with only one side of it... The title of the book suggests an ambitious agenda covering a broad set of topics, and this breadth is achieved. A rigid structure, stand-alone chapters, and numerous short sections within each chapter help the book live up to the promise of its title; it is, indeed, a 'framework'.

” The Journal of The New York Society of Security Analysts The Investment Professional “ Alpha is an invaluable resource for both managers and investors in one of the most dynamic segments of the capital markets. It concludes with an astute listing of changes likely to sweep the hedge fund industry in the next few years. If they come to pass, Longo's highly readable volume may soon require a new edition, which could put the book on the path to becoming a permanent and indispensable feature of the hedge fund world.

” Financial Analysts Journal Hedge funds are perhaps the hottest topic in finance today, but little material of substance to date has been written on the topic. Most books focus on how to set up a hedge fund and the basic strategies, while few to none focus on what matters most: generating and understanding investment performance. This book takes an exclusive look at the latter, including an analysis of the areas that are most likely to generate strong investment returns - namely, the emerging markets of Brazil, Russia, India and China. The book will be invaluable to not only financial professionals, but anyone interested in learning about hedge funds and their future.

Review

What is particularly unique and appealing about this book is Longo's skillful combination of the portfolio manager's and the investor's perspectives. Those perspectives represent two sides of the same coin, and this book will benefit anyone who is familiar with only one side of it... The title of the book suggests an ambitious agenda covering a broad set of topics, and this breadth is achieved. A rigid structure, stand-alone chapters, and numerous short sections within each chapter help the book live up to the promise of its title; it is, indeed, a `framework'. --The Journal of The New York Society of Security Analysts, The Investment Professional " Alpha is an invaluable resource for both managers and investors in one of the most dynamic segments of the capital markets. It concludes with an astute listing of changes likely to sweep the hedge fund industry in the next few years. If they come to pass, Longo's highly readable volume may soon require a new edition, which could put the book on the path to becoming a permanent and indispensable feature of the hedge fund world." --Financial Analysts Journal--This text refers to theHardcoveredition.

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